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2020 Entrepreneurship webinar: UNDERSTANDING YOUR CONSUMER’S BEHAVIOUR
May 19 @ 5:30 pm - 7:00 pm
Whether you are in the concept phase, business as usual, or in the middle of an unprecedented event like COVID-19, you need to understand the one question consumers ask when deciding to
purchase a product or service: “What’s in it for me?”;
This seminar explores the consumer decision-making process in times of change and offers tools on how to unravel the “What’s in it for me?” question. Troy Adams, Managing Director of
TechPath, and Dr Anita Love, Program Director Master of Business at Griffith University, will show you how businesses can gain an insight to their customer's mindset and, through that,
demonstrate that they provide the solution to their customer’s needs.
When: Tuesday, May 19 2020 – 5:30-7:00pm AUS Eastern Time
Where: Zoom webinar
RSVP: Please register by May 18 2020