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November Business Breakfast
08/11/2017 @ 7:00 am - 8:30 am
Enjoy a delicious breakfast and hear from some insightful speakers.
Dr Robin Pentecost PhD MBA
Having originally qualified as a electrician and spending over 17 years in the performing arts as a lighting designer and head of department, Dr Pentecost decided to pursue an academic career.
Since receiving his doctorate Dr Pentecost has published in leading international marketing journals, co-authored a book on marketing research and presented in over 20 international conferences.
Dr Pentecost has also taught over 10 different courses both in Australia and in Hong Kong. He is currently involved in developing innovation at the Griffith Logan campus.
Speaking about Consumer Psychology
Consumer psychology is the study of why people buy things. Psychologists try to find the underlying cognitive processes that explain consumers’ choices and how they respond to the influence of marketing, as well as the external stimuli that convince people to purchase certain items.
Dr Pentecost will be exploring this amazing topic and showing how you can use it in your business.
Please arrive at 6.45am for a 7.00am start.
To access the venue please enter the building through the pedestrian automatic doors that are based in the sub level car park and proceed to the IKEA Restaurant.
If you have special dietary requirements, please let us know at firstname.lastname@example.org